Description
This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz--the only doll to outsell Barbie in any year.
Author: Orly Lobel
Publisher: W. W. Norton & Company
Published: 04/23/2019
Pages: 304
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.30h x 5.40w x 0.90d
ISBN13: 9780393356717
ISBN10: 039335671X
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Antiques & Collectibles | Dolls
- Law | Intellectual Property | General